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Government Relations
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Professional government relations services involve developing a program of regular, meaningful engagement over time that raises an entity’s profile and standing with government, enables an understanding of government thinking and builds cross-party political relationship capital. As a result of effective government relations, an entity is in a position to anticipate and influence government policy-making in areas that directly impact the entity’s objectives and ultimately, their success.
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Lobbying Campaigns
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Lobbying is focused on resolving a particular problem or realising a specific opportunity with government. Lobbying is directed by a clearly defined set of objectives, specific desired outcome and time-frame for achievement. Lobbying requires securing support for an issue amid competing government priorities and successfully steering consideration of the issue through a set of processes; party processes, legislative processes, cabinet processes, and bureaucratic processes, while simultaneously managing both opposing and supporting stakeholders and public opinion.
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Strategic Communications Planning and Implementation
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Effective communications is central to the achievement of an organisation’s goals or a company’s commercial success. MMJ Consulting works with organisations and companies to develop a communications plan that supports the entity’s mandate and strategic goals. Part of developing a communications plan includes identifying key audiences and developing clear, simple messages that will resonate with each. Audience research is important for understanding what will constitute an effective message and the right medium(s) for delivery. The best communications plans are about results rather than activity and so evaluation is critical to measuring the effectiveness of the plan.
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Research and Technical Advice
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MMJ Consulting can research and prepare a report on a particular policy issue or political situation and can provide technical advice on political, policy, legislative and bureaucratic processes and procedures.
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